Between 1977 and 1981 Yaffa/Page Publications published 32
issues of The Amazing Spider-Man comprising issue numbers 173-217. These issues
were based on the US editions of the series and were published in three
distinct phases which, for the purposes of this overview, I will refer to as
Vols.1, 2 and 3.
Vol. 1: 1977-1978
Volume 1 ran for 11 issues, numbered 173-183. These issues
were published monthly and are cover-dated October 1977-August 1978. They are
36-page black and white issues with colour covers. They began with a $0.35
cover price which was raised to $0.40 by the middle of 1978. They typically
feature two stories in each issue - the main cover feature from the respective
US edition, and a vintage Lee/Ditko Spider-Man story. They are recognisable by
the Super Special Australian Edition (sometimes Special Super Australian
Edition) banner across the top of the cover.
Vol. 2: 1978-1980
Volume 2 ran for 13 issues in a new bimonthly format. The
issue numbering continued from Volume 1 but had two issue numbers per issue eg.
184-185 and two cover dates eg. Sep-Oct. These are 60-page black and white
issues with colour covers and a $0.60 cover price. This run is cover-dated
Sep-Oct 1978 – Sep-Oct 1980. These issues also reprint the main features from
the respective US editions, with one of the issue covers on the front, and
typically featuring a black and white reprint of the other US edition cover inside.
As per Volume 1 these issues feature vintage Lee/Ditko Spider-Man stories as
the backup feature. Some of these include features such as pinup pages or cover
reprints from the era. The first issue of this volume also sports the Super
Special Australian Edition banner but this is dropped for the rest of the run.
Vol. 3: 1981
Volume 3 ran for 8 issues and again there was a new format.
These are 32-page issues with a $0.50 cover price. The page count and cover
price is lower than Volume 2, but the production values are also of a
noticeably lower standard. Whilst they are larger in dimension – about half an
inch wider than the Volume 2 issues – the paper and printing quality is poorer.
The paper stock for the covers is no different to the newsprint-style paper
used for the interior, which leads to a muted, washed-out effect on the colour covers.
And the interiors are a mix of colour and black and white pages. Typically the
main feature will begin in colour for the first 8 pages before it is
interrupted with maybe 9 pages of a partial reprint of a vintage Lee/Ditko
Spider-Man story, which is itself crudely cut short to be continued next issue,
before the main feature picks up where it left off on page 8 in black and
white, and reverting to colour for the last 8 pages, finishing up on the rear
cover. A real mess.
The precedent for this format appears to have been set by
Page Publications’ competitor Murray Comics about a year earlier. In 1980 some
series eg. Superman, Batman and Robin converted from 32-page full-colour
regular-sized issues to oversized 64-page issues with a similar mix of colour
and black and white pages. For example Batman and Robin #16 boasts “64 action
pages with 30 in super colour” on the cover, and as demonstrated on James’
index, the first 16 and last 16 pages are colour whilst the middle pages are
black and white. Similarly to the Page issues the paper stock on the cover is
the same as that used for the interior pages – no gloss here. At least the
Murray editions don’t mess with the order of the stories – one follows neatly after
the other, even if part of the story is colour and the rest in black and white.
Of course the change was driven by economic factors, but I wondered
whether the change in format and printing quality may have been related to a
change in printer, but on closer inspection, all the Yaffa issues were printed
by Rotary Colorprint Co. Pty. Ltd., Sydney.
(The Murray issues were printed in New Zealand by Comprint. K.G.
Murray comics had been printed by Kenmure Press Pty Ltd., 50 Derby Street,
North Lidcombe, 2141 for a long time, but the All-Color Planet and Murray
32-page issues were printed by Times Printers SDN, BHD., Singapore before they
switched to Comprint with the new format, which suggests a causal connection –
but that’s another story).
Dating Vol. 3 accurately is more difficult than Vols. 1 and
2, which had the advantage of cover dates. All the issues of Vol. 3 have a 1981
date in the indicia. So although the numbering continues from Vol. 2, which
ended cover-dated Sep-Oct 1980, there appears to be a gap of at least two month
between # 208-209 and #210. In lieu of cover dates I look for other indicators
for a date – dates on advertisements or competitions; stamps or marks from newsagencies;
notes by previous owners/collectors; alterations in logos or cover prices which
can be crosschecked with confirmed dates on other issues – anything at all to
latch onto.
In this instance the information I have muddies the water
more than it clears it. For example, given the contents of #210 continue sequentially
from the end of Vol. 2, I would expect to find that it appeared fairly soon
after #208-209. Even allowing for a change in format, given the material was
presumably on hand, I’d expect a publication date of January or February 1981.
However, I have to hand a copy of #210 with “4” written in pen on front cover,
which suggests the issue was on the stands in April. If this is the case, given
a regular monthly publishing schedule, all 8 issues of Vol. 3 could have been
published in 1981, ending neatly in December 1981. But I also have to hand a
copy of #215 which has “11” written in pencil on the cover. If this is the
November issue, it means the final three issues were published within two
months of each other. Possible, but if I’m engaged in speculation and guesswork,
it is neatness and orderliness which makes for a compelling case, not rough edges.
And ignoring such markings doesn’t help too much either as 8 issues don’t go
into 12 months especially neatly, particularly given the precedent of Vols. 1
and 2. So all I can say with confidence regarding Vol. 3 is that all issues
appear to have been published in 1981 on an unspecified schedule.
The new format, which no doubt relied on a perceived value
for money, what with the full colour pages and the lower cover price, could not
save this series from cancellation. A rather tatty end, all things considered,
for what was no doubt regarded as the flagship title of the Yaffa/Page Marvel
line of comics.
Postscript: On reflection I should probably have referred to various Phases rather than Volumes for this series overview. Volume suggests an indicia designation, which is not the case, and can lead to confusion.
Postscript: On reflection I should probably have referred to various Phases rather than Volumes for this series overview. Volume suggests an indicia designation, which is not the case, and can lead to confusion.
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