Sunday, September 20, 2020

Dating Murray comics: The Hubba Bubba Gumfighter Comes to Town advertisements

Dating Murray comics can be difficult, especially issues in the early-1980's - the era of the one-shot 100-page editions. These are more difficult to date than numbered issues in ongoing series for obvious reasons, such as benchmark dates being established within a series. 

As per my dating schema courtesy of the dates in the Tarzan series, I have a firm sense of the broad outline of the dates based on the cover price. The next step is to drill down further via other sources of information such as the advertisements.

One such ad is The Hubba Bubba Gumfighter Comes to Town advertisement. Murray issues carried two versions of this ad:

The Hubba Bubba Gumfighter Comes to Town [1] [New strawberry flavour] c.May 1981

The Hubba Bubba Gumfighter Comes to Town [2] [Four great flavours] c.August-November 1982

One of these ads is for a special or premium product, the other is generic. 

I originally assumed the generic ad came first, but this is not the case. 

It also makes sense that the ad for the premium product would appear for a relatively short period.

One-shot issues with Hubba [1] include Space Adventures, Superman and Sgt. Rock, Action Album and Bumper Western Album [77].

One-shot issues with Hubba [2] include Pow-Wow Smith, Masked Manhunter, War Stories, Texas Rangers in Action, All Star Heroes, Dr. Fate, Nemesis, Zatanna, and The Phantom Zone. Most of these are $0.99 cover priced issues - the $0.95 cover-priced issues can be deemed published August 1982.



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